* {
    margin: 0;
    padding: 0;
    box-sizing: border-box;
}

:root {
    --charcoal: #1a1a1a;
    --charcoal-light: #2a2a2a;
    --charcoal-lighter: #3a3a3a;
    --orange: #ff6b35;
    --orange-dim: #ff8c5a;
    --red: #e63946;
    --text-primary: #ffffff;
    --text-secondary: #b0b0b0;
    --font-primary: 'Inter', sans-serif;
    --font-display: 'Space Grotesk', sans-serif;
}

html {
    scroll-behavior: smooth;
}

body {
    font-family: var(--font-primary);
    background: var(--charcoal);
    color: var(--text-primary);
    line-height: 1.6;
    overflow-x: hidden;
}

.container {
    max-width: 1200px;
    margin: 0 auto;
    padding: 0 20px;
}

.btn-primary {
    position: relative;
    display: inline-block;
    padding: 14px 32px;
    background: linear-gradient(135deg, var(--orange) 0%, var(--red) 100%);
    color: var(--text-primary);
    text-decoration: none;
    font-weight: 700;
    border-radius: 10px;
    transition: all 0.2s ease;
    border: none;
    cursor: pointer;
    font-size: 16px;
    box-shadow: 0 10px 30px rgba(255, 107, 53, 0.25);
    transform: translateZ(0);
    animation: pulse-cta 2s ease-in-out infinite;
}

@keyframes pulse-cta {
    0%, 100% {
        box-shadow: 0 10px 30px rgba(255, 107, 53, 0.25);
    }
    50% {
        box-shadow: 0 10px 40px rgba(255, 107, 53, 0.45);
    }
}

.btn-primary:hover {
    background: linear-gradient(135deg, var(--red) 0%, var(--orange) 100%);
    transform: translateY(-2px);
    filter: saturate(1.1);
    box-shadow: 0 18px 48px rgba(255, 107, 53, 0.35);
    animation: none;
}

.btn-primary:active {
    transform: translateY(0);
    box-shadow: 0 10px 26px rgba(255, 107, 53, 0.25);
    animation: none;
}

.btn-large {
    padding: 18px 48px;
    font-size: 18px;
}

.sticky-cta {
    position: fixed;
    top: 20px;
    right: 20px;
    z-index: 1000;
    opacity: 0;
    transform: translateY(-20px);
    transition: all 0.4s ease;
    pointer-events: none;
}

.sticky-cta.visible {
    opacity: 1;
    transform: translateY(0);
    pointer-events: all;
}

.hero {
    position: relative;
    min-height: 100vh;
    display: flex;
    align-items: center;
    justify-content: center;
    text-align: center;
    overflow: hidden;
    padding: 60px 20px;
}

.hero::after {
    content: '';
    position: absolute;
    inset: 0;
    pointer-events: none;
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.8' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)' opacity='.18'/%3E%3C/svg%3E");
    mix-blend-mode: overlay;
    opacity: 0.08;
}

.hero-bg {
    position: absolute;
    top: 0;
    left: 0;
    width: 100%;
    height: 100%;
    background: 
        radial-gradient(ellipse at 20% 30%, rgba(255, 107, 53, 0.15) 0%, transparent 50%),
        radial-gradient(ellipse at 80% 70%, rgba(230, 57, 70, 0.1) 0%, transparent 50%),
        linear-gradient(135deg, var(--charcoal) 0%, #0a0a0a 100%);
    animation: meshMove 20s ease-in-out infinite;
}

@keyframes meshMove {
    0%, 100% { transform: scale(1) rotate(0deg); }
    50% { transform: scale(1.05) rotate(1deg); }
}

.hero .container {
    position: relative;
    z-index: 1;
}

.hero-title {
    font-family: var(--font-display);
    font-size: clamp(36px, 6vw, 72px);
    font-weight: 700;
    margin-bottom: 24px;
    line-height: 1.1;
    background: linear-gradient(135deg, var(--text-primary) 0%, var(--orange) 100%);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
}

.hero-subtitle {
    font-size: clamp(18px, 2.5vw, 24px);
    color: var(--text-secondary);
    max-width: 700px;
    margin: 0 auto 40px;
}

.hero-article-link {
    margin: 30px 0 0;
}

.article-link-inline {
    display: inline-block;
    color: var(--orange);
    text-decoration: none;
    font-size: 16px;
    font-weight: 600;
    padding: 8px 0;
    border-bottom: 2px solid transparent;
    transition: all 0.3s ease;
}

.article-link-inline:hover {
    color: var(--text-primary);
    border-bottom-color: var(--orange);
    transform: translateX(4px);
}

.credibility-strip {
    margin-top: 60px;
    padding-top: 40px;
    border-top: 1px solid var(--charcoal-lighter);
}

.cred-label {
    display: block;
    font-size: 14px;
    color: var(--text-secondary);
    margin-bottom: 16px;
    text-transform: uppercase;
    letter-spacing: 1px;
}

.cred-icons {
    display: flex;
    gap: 24px;
    justify-content: center;
    flex-wrap: wrap;
}

.cred-icon {
    padding: 8px 20px;
    background: var(--charcoal-light);
    border: 1px solid var(--charcoal-lighter);
    border-radius: 4px;
    font-size: 14px;
    color: var(--text-secondary);
    transition: all 0.3s ease;
}

.cred-icon:hover {
    border-color: var(--orange-dim);
    color: var(--orange-dim);
}

.section-title {
    font-family: var(--font-display);
    font-size: clamp(32px, 4vw, 48px);
    text-align: center;
    margin-bottom: 60px;
    font-weight: 700;
}

.problems {
    padding: 120px 20px;
    background: linear-gradient(180deg, var(--charcoal) 0%, var(--charcoal-light) 100%);
    position: relative;
}

.problems::before {
    content: '';
    position: absolute;
    inset: 0;
    pointer-events: none;
    background: radial-gradient(circle at 20% 0%, rgba(255, 107, 53, 0.06), transparent 45%),
                radial-gradient(circle at 80% 100%, rgba(230, 57, 70, 0.06), transparent 45%);
}

.problems .container {
    position: relative;
    z-index: 1;
}

.card-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
    gap: 30px;
}

.card {
    background: rgba(42, 42, 42, 0.65);
    backdrop-filter: blur(10px);
    -webkit-backdrop-filter: blur(10px);
    border: 1px solid rgba(255, 255, 255, 0.08);
    border-radius: 16px;
    padding: 40px 32px;
    transition: all 0.25s ease;
}

.card:hover {
    transform: translateY(-8px);
    border-color: var(--orange);
    box-shadow: 0 12px 32px rgba(255, 107, 53, 0.2);
}

.card-icon {
    font-size: 48px;
    margin-bottom: 20px;
}

.card h3 {
    font-family: var(--font-display);
    font-size: 22px;
    margin-bottom: 12px;
    color: var(--text-primary);
}

.card p {
    color: var(--text-secondary);
    font-size: 16px;
}

.deliverables {
    padding: 120px 20px;
    background: var(--charcoal);
}

.accordion {
    max-width: 800px;
    margin: 0 auto;
}

.accordion-item {
    background: var(--charcoal-light);
    border: 1px solid var(--charcoal-lighter);
    border-radius: 8px;
    margin-bottom: 16px;
    overflow: hidden;
    transition: all 0.3s ease;
}

.accordion-item:hover {
    border-color: var(--orange);
}

.accordion-header {
    width: 100%;
    padding: 24px;
    background: none;
    border: none;
    color: var(--text-primary);
    font-size: 20px;
    font-weight: 600;
    text-align: left;
    cursor: pointer;
    display: flex;
    justify-content: space-between;
    align-items: center;
    font-family: var(--font-display);
}

.accordion-icon {
    font-size: 28px;
    color: var(--orange);
    transition: transform 0.3s ease;
}

.accordion-item.active .accordion-icon {
    transform: rotate(45deg);
}

.accordion-content {
    max-height: 0;
    overflow: hidden;
    transition: max-height 0.3s ease;
}

.accordion-item.active .accordion-content {
    max-height: 300px;
}

.accordion-content p {
    padding: 0 24px 24px;
    color: var(--text-secondary);
    line-height: 1.7;
}

.process {
    padding: 120px 20px;
    background: var(--charcoal-light);
    position: relative;
}

.process::before {
    content: '';
    position: absolute;
    inset: 0;
    pointer-events: none;
    background: radial-gradient(circle at 20% 0%, rgba(255, 107, 53, 0.06), transparent 45%),
                radial-gradient(circle at 80% 100%, rgba(230, 57, 70, 0.06), transparent 45%);
}

.process .container {
    position: relative;
    z-index: 1;
}

.timeline {
    max-width: 700px;
    margin: 0 auto;
    position: relative;
}

.timeline::before {
    content: '';
    position: absolute;
    left: 30px;
    top: 0;
    bottom: 0;
    width: 2px;
    background: var(--charcoal-lighter);
}

.timeline-item {
    display: flex;
    gap: 30px;
    margin-bottom: 50px;
    position: relative;
}

.timeline-marker {
    flex-shrink: 0;
    width: 60px;
    height: 60px;
    background: linear-gradient(135deg, var(--orange) 0%, var(--red) 100%);
    color: var(--text-primary);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 24px;
    font-weight: 700;
    font-family: var(--font-display);
    z-index: 1;
}

.timeline-content h3 {
    font-family: var(--font-display);
    font-size: 22px;
    margin-bottom: 8px;
}

.timeline-content p {
    color: var(--text-secondary);
}

.video-section {
    padding: 120px 20px;
    background: var(--charcoal);
}

.video-wrapper {
    max-width: 800px;
    margin: 0 auto;
    position: relative;
    padding-bottom: 56.25%;
    height: 0;
    overflow: hidden;
    border-radius: 12px;
    border: 2px solid var(--charcoal-lighter);
}

.video-wrapper iframe {
    position: absolute;
    top: 0;
    left: 0;
    width: 100%;
    height: 100%;
}

.video-caption {
    text-align: center;
    margin-top: 20px;
    color: var(--text-secondary);
    font-style: italic;
}

.qualification {
    padding: 120px 20px;
    background: var(--charcoal-light);
    position: relative;
}

.qualification::before {
    content: '';
    position: absolute;
    inset: 0;
    pointer-events: none;
    background: radial-gradient(circle at 20% 0%, rgba(255, 107, 53, 0.06), transparent 45%),
                radial-gradient(circle at 80% 100%, rgba(230, 57, 70, 0.06), transparent 45%);
}

.qualification .container {
    position: relative;
    z-index: 1;
}

.qual-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 40px;
    max-width: 1000px;
    margin: 0 auto;
}

.qual-box {
    background: var(--charcoal);
    border: 2px solid var(--charcoal-lighter);
    border-radius: 12px;
    padding: 40px;
    transition: all 0.3s ease;
}

.qual-for {
    border-color: #4ade80;
}

.qual-for:hover {
    animation: pulse-green 1.5s ease-in-out infinite;
}

@keyframes pulse-green {
    0%, 100% {
        border-color: #4ade80;
        box-shadow: 0 0 0 0 rgba(74, 222, 128, 0.4);
    }
    50% {
        border-color: #22c55e;
        box-shadow: 0 0 20px 10px rgba(74, 222, 128, 0);
    }
}

.qual-not {
    border-color: #ff4444;
}

.qual-box h2 {
    font-family: var(--font-display);
    font-size: 28px;
    margin-bottom: 24px;
}

.qual-box ul {
    list-style: none;
}

.qual-box li {
    padding: 12px 0 12px 32px;
    position: relative;
    color: var(--text-secondary);
}

.qual-box li::before {
    content: '✓';
    position: absolute;
    left: 0;
    color: var(--orange);
    font-weight: 700;
}

.qual-not li::before {
    content: '✗';
    color: #ff4444;
}

.pricing {
    padding: 120px 20px;
    background: var(--charcoal);
}

.pricing-card {
    max-width: 600px;
    margin: 0 auto;
    background: var(--charcoal-light);
    border: 2px solid var(--orange);
    border-radius: 16px;
    padding: 60px 40px;
    text-align: center;
}

.pricing-card h2 {
    font-family: var(--font-display);
    font-size: 32px;
    margin-bottom: 24px;
}

.price {
    font-size: 64px;
    font-weight: 700;
    color: var(--orange);
    margin-bottom: 32px;
    font-family: var(--font-display);
}

.pricing-features {
    list-style: none;
    margin-bottom: 40px;
    text-align: left;
}

.pricing-features li {
    padding: 16px 0 16px 36px;
    position: relative;
    color: var(--text-secondary);
    border-bottom: 1px solid var(--charcoal-lighter);
}

.pricing-features li::before {
    content: '✓';
    position: absolute;
    left: 0;
    color: var(--orange);
    font-weight: 700;
    font-size: 20px;
}

.pricing-note {
    margin-top: 24px;
    font-size: 14px;
    color: var(--text-secondary);
    font-style: italic;
}

.faq {
    padding: 120px 20px;
    background: var(--charcoal-light);
    position: relative;
}

.faq::before {
    content: '';
    position: absolute;
    inset: 0;
    pointer-events: none;
    background: radial-gradient(circle at 20% 0%, rgba(255, 107, 53, 0.06), transparent 45%),
                radial-gradient(circle at 80% 100%, rgba(230, 57, 70, 0.06), transparent 45%);
}

.faq .container {
    position: relative;
    z-index: 1;
}

.final-cta {
    padding: 120px 20px;
    background: linear-gradient(135deg, var(--charcoal) 0%, var(--red) 100%);
    text-align: center;
}

.final-cta h2 {
    font-family: var(--font-display);
    font-size: clamp(36px, 5vw, 56px);
    margin-bottom: 20px;
}

.final-cta p {
    font-size: 20px;
    margin-bottom: 40px;
    color: var(--text-secondary);
}

.footer {
    padding: 60px 20px;
    background: var(--charcoal);
    border-top: 1px solid var(--charcoal-lighter);
}

.footer-content {
    display: flex;
    justify-content: space-between;
    align-items: center;
    flex-wrap: wrap;
    gap: 30px;
}

.footer-brand {
    font-family: var(--font-display);
    font-size: 24px;
    font-weight: 700;
    color: var(--orange);
}

.footer-links {
    display: flex;
    gap: 30px;
    flex-wrap: wrap;
}

.footer-links a {
    color: var(--text-secondary);
    text-decoration: none;
    transition: color 0.3s ease;
}

.footer-links a:hover {
    color: var(--orange);
}

.footer-powered {
    text-align: center;
    padding-top: 20px;
    margin-top: 20px;
    border-top: 1px solid var(--charcoal-lighter);
}

.footer-powered p {
    font-size: 12px;
    color: var(--text-secondary);
}

.footer-powered a {
    color: var(--orange-dim);
    text-decoration: none;
    transition: color 0.3s ease;
}

.footer-powered a:hover {
    color: var(--orange);
}

@media (max-width: 768px) {
    .hero {
        min-height: 80vh;
    }
    
    .card-grid {
        grid-template-columns: 1fr;
    }
    
    .qual-grid {
        grid-template-columns: 1fr;
    }
    
    .timeline::before {
        left: 20px;
    }
    
    .timeline-marker {
        width: 40px;
        height: 40px;
        font-size: 18px;
    }
    
    .footer-content {
        flex-direction: column;
        text-align: center;
    }
    
    .footer-links {
        flex-direction: column;
        gap: 15px;
    }
    
    .pricing-card {
        padding: 40px 24px;
    }
}

/* Focus states for accessibility */
a:focus-visible, button:focus-visible {
    outline: 2px solid var(--orange);
    outline-offset: 3px;
    border-radius: 8px;
}


/* ===== ARTICLE STYLES ===== */
.article-nav {
    background: var(--charcoal-light);
    border-bottom: 1px solid var(--charcoal-lighter);
    padding: 20px 0;
    position: sticky;
    top: 0;
    z-index: 100;
}

.article-nav .container {
    display: flex;
    justify-content: space-between;
    align-items: center;
}

.nav-brand {
    font-family: var(--font-display);
    font-size: 20px;
    font-weight: 700;
    color: var(--orange);
    text-decoration: none;
}

.btn-small {
    padding: 10px 24px;
    font-size: 14px;
}

.article-content {
    background: var(--charcoal);
    padding: 80px 20px;
}

.article-container {
    max-width: 800px;
}

.article-header {
    margin-bottom: 60px;
    text-align: center;
    position: relative;
    overflow: hidden;
}

.article-header::after {
    content: '';
    position: absolute;
    inset: 0;
    pointer-events: none;
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.8' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)' opacity='.18'/%3E%3C/svg%3E");
    mix-blend-mode: overlay;
    opacity: 0.06;
}

.breadcrumb {
    font-size: 14px;
    color: var(--text-secondary);
    margin-bottom: 20px;
}

.article-header h1 {
    font-family: var(--font-display);
    font-size: clamp(32px, 5vw, 48px);
    line-height: 1.2;
    margin-bottom: 24px;
    position: relative;
    z-index: 1;
}

.article-lead {
    font-size: 24px;
    color: var(--text-secondary);
    font-weight: 600;
    font-style: italic;
    position: relative;
    z-index: 1;
}

.article-body {
    font-size: 18px;
    line-height: 1.8;
    color: var(--text-secondary);
}

.article-body h2 {
    font-family: var(--font-display);
    font-size: 32px;
    color: var(--text-primary);
    margin: 60px 0 24px;
}

.article-body h3 {
    font-family: var(--font-display);
    font-size: 22px;
    color: var(--text-primary);
    margin: 40px 0 16px;
}

.article-body p {
    margin-bottom: 24px;
}

.callout {
    background: var(--charcoal-light);
    border-left: 4px solid var(--orange);
    padding: 24px;
    margin: 40px 0;
    font-weight: 600;
    color: var(--text-primary);
}

.mistake-grid {
    display: grid;
    gap: 24px;
    margin: 40px 0;
}

.mistake-card {
    background: var(--charcoal-light);
    border: 1px solid var(--charcoal-lighter);
    border-radius: 8px;
    padding: 24px;
}

.mistake-card h3 {
    color: var(--orange);
    margin-top: 0;
}

.criteria-list {
    list-style: none;
    padding: 0;
    margin: 32px 0;
}

.criteria-list li {
    background: var(--charcoal-light);
    padding: 20px;
    margin-bottom: 16px;
    border-radius: 8px;
    border-left: 3px solid var(--orange);
}

.criteria-list strong {
    color: var(--text-primary);
}

.simple-list {
    margin: 24px 0;
    padding-left: 24px;
}

.simple-list li {
    margin-bottom: 12px;
}

.article-conclusion {
    font-size: 22px;
    font-weight: 600;
    color: var(--text-primary);
    text-align: center;
    margin: 60px 0 0;
    padding: 40px;
    background: var(--charcoal-light);
    border-radius: 8px;
}

.article-cta {
    background: linear-gradient(135deg, var(--charcoal-light) 0%, var(--red) 100%);
    padding: 60px 40px;
    text-align: center;
    border-radius: 12px;
    margin-top: 80px;
}

.article-cta h2 {
    font-family: var(--font-display);
    font-size: 36px;
    margin-bottom: 16px;
}

.article-cta p {
    font-size: 18px;
    color: var(--text-secondary);
    margin-bottom: 32px;
}

/* Insights link section */
.insights-link {
    padding: 80px 20px;
    background: var(--charcoal);
}

.insight-card {
    max-width: 700px;
    margin: 0 auto;
    background: rgba(42, 42, 42, 0.65);
    backdrop-filter: blur(10px);
    -webkit-backdrop-filter: blur(10px);
    border: 1px solid rgba(255, 255, 255, 0.08);
    border-radius: 16px;
    padding: 40px;
    text-align: center;
    transition: all 0.3s ease;
    position: relative;
}

.insight-card.highlight {
    border: 2px solid var(--orange);
    box-shadow: 0 12px 40px rgba(255, 107, 53, 0.2);
}

.insight-card.highlight:hover {
    transform: translateY(-4px);
    box-shadow: 0 16px 48px rgba(255, 107, 53, 0.3);
}

.insight-badge {
    display: inline-block;
    background: linear-gradient(135deg, var(--orange) 0%, var(--red) 100%);
    color: var(--text-primary);
    font-size: 12px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 1px;
    padding: 6px 16px;
    border-radius: 20px;
    margin-bottom: 20px;
}

.insight-card h3 {
    font-family: var(--font-display);
    font-size: 28px;
    margin-bottom: 16px;
    color: var(--text-primary);
    line-height: 1.3;
}

.insight-card p {
    color: var(--text-secondary);
    font-size: 18px;
    margin-bottom: 24px;
    line-height: 1.6;
}

@media (max-width: 768px) {
    .article-body {
        font-size: 16px;
    }
    
    .article-body h2 {
        font-size: 28px;
    }
    
    .article-cta {
        padding: 40px 24px;
    }
}